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September 12.2025
2 Minutes Read

IAEE Launches Strategic Consulting Services: A Game Changer for the Exhibition Industry

Modern design with text: Exhibitions and Events Mean Business.

IAEE's Groundbreaking Initiative in Consulting Services

The International Association of Exhibitions and Events (IAEE) is taking a bold step into the future of the exhibitions and events industry with the launch of its new strategic consulting services. Partnering with renowned experts such as Dr. Sam Potolicchio and MBB Consulting Group, IAEE aims to provide valuable resources to help organizations thrive amidst the backdrop of market uncertainties.

Empowering Members Through Actionable Insights

This innovative collaboration focuses on integrating research-driven insights with comprehensive strategic consulting capabilities. IAEE members will now have access to advisory services designed to enhance decision-making processes and identify lucrative growth opportunities. This initiative marks a notable pivot towards empowering members to confidently navigate changes in the industry landscape, particularly in a post-pandemic world.

Meet the Experts: Dr. Sam Potolicchio's Leadership Training

Dr. Sam Potolicchio's involvement is particularly noteworthy, as he brings a wealth of experience in geopolitical strategy and leadership development. His sessions will delve into critical areas key to today’s leaders such as judgment under pressure and embracing storytelling as a leadership tool. Participants can expect a mix of case studies and hands-on exercises that will further hone their skills in an interactive setting, making the learning experience both enriching and delightful.

MBB Consulting Group: A Strategic Advantage for Event Organizers

The MBB Consulting Group, helmed by Matthias Tesi Baur, complements the IAEE’s initiative by offering decades of B2B expertise. Their focus on market intelligence, growth strategies, and even M&A advisory is tailored to elevate the capabilities of exhibition and event organizers. With this partnership, professionals in the hospitality and event sector can glean insights that blend market intelligence with actionable strategies, fostering innovation within their organizations.

Current Trends Surrounding the Events Landscape

The hospitality industry is undergoing significant transformations. With the rise of luxury and boutique hotels, companies are focusing on enhancing guest experiences. Integrating sustainable practices is becoming a focal point, aligning with shifting consumer behaviors. As IAEE embarks on this new consulting journey, it addresses the need for strategic foresight amidst these crucial trends impacting hotel development and investment opportunities within the events sector.

The Importance of Partnering in a Global Landscape

As the global landscape evolves, the value of strategic partnerships cannot be understated. Organizations are pooling resources to leverage a broader scope of expertise. IAEE's collaboration with CEIR and industry specialists demonstrates a cohesive approach to overcoming challenges, optimizing operations, and ensuring a secure future for exhibitions and events.

Call to Action: Elevate Your Event Strategy

As IAEE gears up to offer these transformative consulting services, it invites professionals within the exhibition and events industry to seize the opportunity for growth. Don't navigate the complexities of the industry alone—contact us today for more information or to book a free travel consultation!

Contact us today at www.sitinmyseats.com for more information or to book a free travel consultation!

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