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Unlock Exclusive Rewards: Sonesta Partners with Viator for Loyalty Benefits

Update Sonesta International Introduces Exciting New Partnership with Viator In a remarkable move that redefines the notion of travel loyalty, Sonesta International Hotels Corporation has announced a strategic partnership with Viator, a tours and activities booking platform. This collaboration enables members of the Sonesta Travel Pass loyalty program to earn points on tours, activities, and excursions, significantly enhancing the travel experience for loyal customers. Exploring New Horizons: The Benefits of Earning Points The Sonesta Travel Pass members will now have the unique opportunity to earn five points for every dollar spent on Viator bookings, which offers access to a staggering catalog of over 400,000 global experiences. This initiative not only rewards travelers for their adventures but also emphasizes the idea that memories created through experiences are just as valuable as those cherished during hotel stays. The collaboration reflects a shift in the hospitality landscape where brands are increasingly investing in comprehensive travel journeys, expanding the definition of loyalty beyond accommodation. Creating Unforgettable Travel Memories Elizabeth Harlow, the Chief Brand Officer at Sonesta, highlights, “Sonesta Travel Pass has always delivered exceptional value with competitive point redemption rates and easily accessible tier advancement.” By partnering with Viator, Sonesta aims to elevate the member experience beyond the confines of hotel rooms, allowing travelers to fully engage with their destinations. From immersive cultural tours to thrilling adventure activities, this partnership opens a door to unforgettable local experiences worldwide. Exclusive Offers to Enhance Luxury Travel Experiences To celebrate this partnership, Sonesta Travel Pass members can enjoy a promotional discount of 10% off Viator bookings with the code SONESTA10, valid until December 31, 2025. This limited-time offer not only magnifies the value of the loyalty program but also beckons affluent travelers to explore new destinations while enjoying significant savings. In a world where personalization and exclusivity are paramount, such offers resonate strongly with the luxury travel market, catering effectively to their desires for unique experiences. Expanding Opportunities for Travelers and Tour Operators The partnership with Viator also benefits tour operators by exposing them to new audiences eager to integrate more activities into their travels. As Sarah Dines, Chief Commercial Officer at Viator, expresses, the goal is to facilitate memorable experiences for travelers through diverse offerings—from exclusive local adventures to skip-the-line access at world-famous attractions. Staying Competitive in the Evolving Hospitality Market For luxury hotel chains like Sonesta, adapting to changing consumer expectations is crucial. The travel industry continues to evolve, with an increasing number of travelers seeking bespoke experiences rather than just exceptional accommodations. By combining the loyalty program with experiential offerings, Sonesta showcases a commitment to enhancing customer satisfaction and staying competitive against other high-end hotels and exclusive resorts. The Future of Luxury Travel The collaboration between Sonesta and Viator indicates a future where hotel brands can transcend their traditional roles and become integral parts of the complete travel experience. Points earned through exciting adventures can now be redeemed across Sonesta's extensive range of offerings, from luxury beach resorts to boutique luxury hotels, making every stay even more rewarding. Call to Action: Explore Your Next Adventure For those looking to expand their travel horizons while enjoying the benefits of the Sonesta Travel Pass, it's time to take action. Book your next adventure through Viator and enjoy exceptional rewards today. Visit the Sonesta website to join the Travel Pass program and discover how you can earn points while experiencing the world like never before!