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March 24.2026
3 Minutes Read

Evok Collection Appoints Aya Hanova as COO: A New Era for Luxury Hospitality

Elegant woman smiling in a luxurious setting with dark backdrop.

Evok Collection Welcomes Aya Hanova as New COO

In a strategic move poised to redefine luxury hospitality, Evok Collection has appointed Aya Hanova as its new Chief Operating Officer (COO). With over 18 years of experience in prestigious hotels across Europe and the Middle East, Hanova's leadership is expected to elevate the Evok brand to new heights amidst a competitive industry landscape.

Hanova’s Impressive Track Record in Luxury Hospitality

Hanova boasts a rich background in elite hotel management, having honed her skills at iconic establishments such as the Rosewood Hôtel de Crillon and Dubai’s renowned Burj Al Arab Jumeirah. Her journey in hospitality started after she completed her studies in France, which provided her with a solid foundation in high-end service. Before joining Evok, she was instrumental in enhancing guest experiences and operational excellence as the general manager for Arielles and Arev Collection in Saint-Tropez.

A Focus on Talent Development and Exceptional Service

A hallmark of Hanova's leadership style is her commitment to talent development and team mentorship. Recognizing that the key to outstanding service lies within empowered staff, Hanova aims to foster an environment of continuous learning and professional growth. This approach is not only beneficial for staff morale but integral to providing exceptional experiences for guests, aligning perfectly with Evok Collection's promise of luxury.

Upcoming Expansions Set to Redefine Luxury Travel Experiences

Excitingly, her appointment comes at a time when Evok Collection is on the brink of expansion, with two new properties scheduled to launch in 2027: Brach Roma and Nolinski Golfe de Saint-Tropez. These openings will complement Evok's existing portfolio of high-end hotels renowned for their unique design, luxurious amenities, and dedicated service.

The Future of Luxury Hospitality with Aya Hanova at the Helm

As the new COO, Hanova's vision will be crucial in navigating Evok through this pivotal phase of growth. With her extensive experience and passion for excellence, she is well-equipped to uphold and enhance the standards that Evok Collection customers have come to expect.

Emphasizing Customer-Centric Innovations

In an era where the market is rapidly evolving, Hanova's leadership strategy will focus on customer-centric innovations. She believes that adopting new technologies and reimagining guest interactions will set Evok apart, fostering a deeper connection with an increasingly discerning clientele who seek unique and immersive luxury experiences.

Why This Appointment Matters in the Global Scene

Hanova's role extends beyond operational management; it symbolizes a broader trend in luxury hospitality—one where experiential value, personalization, and service excellence become paramount. As travelers emerge from pandemic-era limitations, they seek not just a place to stay, but an exclusive, transformative experience that Hanova is committed to delivering at Evok.

Conclusion: Embracing New Heights in Luxury

As we look ahead, the appointment of Aya Hanova as COO of Evok Collection marks an exciting new chapter for luxury travelers and hotel enthusiasts alike. With her wealth of experience and innovative vision, Hanova is set to lead Evok into a future filled with promise and unparalleled luxury experiences. For travelers seeking the best in exclusive accommodations, Evok Collection under Hanova's leadership is a name to watch.

Explore the evolving landscape of luxury hotels and discover how Aya Hanova’s vision might inspire your next travel adventure. Whether it's a plush villa in the countryside or a serene spa retreat on a private island, pursuing unique experiences is what luxurious living is all about.

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