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Green Collection Surges: A Shift in Hospitality
The Global Hotel Alliance (GHA) has made remarkable strides in expanding its Green Collection, increasing its portfolio by 150% to encompass a total of 472 eco-friendly hotels, resorts, and palaces. Launched in 2023, this initiative aims to align the hospitality industry with sustainable practices that resonate with environmentally conscious travelers.
International Reach: Sustainability Around the Globe
With properties in 60 countries and 260 destinations, the Green Collection has established a presence that speaks volumes about the industry's commitment to responsible travel. Europe takes the lead, accounting for 81% of the collection, with Spain housing the most members at 74 properties. The initiative not only showcases the GHA's dedication to sustainability but also highlights the growing demand from affluent travelers for eco-friendly accommodations.
Key Certifications and Continuous Improvement
Every hotel within the Green Collection has achieved at least one certification from recognized environmental organizations such as EarthCheck, Green Key, and Green Globe. This strict certification process, coupled with regular third-party audits, guarantees that each member upholds high environmental standards. As Jelena Kezika, GHA's Senior Director of Strategy, notes, this initiative is instrumental in driving positive change within the hospitality sector.
Supporting Sustainability in Hospitality
The Green Collection was not merely set up as a resource for conscious consumers, but it also serves as a platform for hotels to share best practices, collaborate on sustainability initiatives, and foster a community dedicated to minimal environmental impact. GHA's commitment echoes a broader trend within the luxury travel sector where consumers increasingly prioritize sustainability in their travel choices.
Conclusion: The Future of Eco-Conscious Travel
As more individuals demand greener travel options, GHA's expanded Green Collection stands as a beacon of hope and a model for the hospitality industry. The significant growth of this portfolio is more than a statistic; it represents a collective effort towards fostering sustainable practices that benefit both travelers and the communities they visit.
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