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November 04.2025
3 Minutes Read

Stay Original Company Expands Its Portfolio with Eastbury Hotel Acquisition

Stay Original Company acquisition Eastbury Hotel with vintage car.

Stay Original Company Expands Its Boutique Collection: A Look at the Eastbury Hotel Acquisition

In a move that underscores the growing trend of boutique hotel acquisitions within the luxury travel market, Stay Original Company has recently announced its latest purchase: the Eastbury Hotel in Sherborne, Dorset. This acquisition marks the seventh property to be integrated into Stay Original's expanding portfolio, a collection known for its distinctive charm and personalized experiences.

Why the Eastbury Hotel Stands Out

The Eastbury Hotel, a stunning Georgian townhouse, boasts not only a rich history but also luxurious accommodations that embody the essence of boutique hospitality. Having been acquired from the de Savary family, who enhanced its appeal since 2018, the Eastbury features 26 bedrooms encapsulating elegance and comfort. The new owners, Rob Greacen and James Brooke-Webb, expressed their excitement about this unique “little jewel in the center of Sherborne,” highlighting the hotel’s beautiful gardens and well-appointed rooms that promise to entice future guests.

Refurbishment Plans: Elevating the Experience

Plans for refurbishing the Eastbury are set to begin in 2026, which will include updating the guest rooms and bathrooms to offer modern amenities while respecting the hotel’s historic value. Furthermore, guests can look forward to a comprehensive food and beverage offering, including an all-day restaurant featuring a bakery. This move aligns with Stay Original’s commitment to creating bespoke experiences that cater to the refined tastes of affluent travelers seeking luxury boutique accommodations.

The Legacy of the De Savary Family

The Eastbury Hotel journey under the stewardship of Peter and Lana de Savary has been notable. Since their acquisition in 2018, they have transformed the hotel, adding five luxury potting shed bedrooms and a spa, embraced within a tranquil walled garden. Lana expressed her satisfaction in passing the hotel on after having developed and enhanced its offerings, which speaks volumes about the care and commitment they dedicated to the property.

Enhancing Stay Original's Portfolio

With the addition of the Eastbury, Stay Original Company not only broadens its portfolio but also solidifies its position in the niche market of upscale boutique hotels in South West England. The company’s blend of elegance and personalized service in each of its property offerings makes it a preferred choice for travelers seeking charming luxury stays. Current properties already include The Swan, The White Hart, and The Kings Arms, adding depth to their curated hotel collection.

Market Implications and Future Trends

This acquisition reflects a broader trend in the hospitality industry, where boutique hotel experiences are increasingly favored among travelers looking for uniqueness and personal touch. As the luxury travel sector continues to rebound from recent economic challenges, experiences offered by boutique properties like the Eastbury will likely grow in demand, specifically as travelers seek out hidden gem hotels that provide both privacy and a local experience.

Join the Exclusive Journey

For those looking to experience the blend of history, luxury, and personalized service that Stay Original Company promises, the Eastbury Hotel is set to become a must-visit once its renovations are complete. The combination of beautiful surroundings, exquisite food, and tailored accommodations makes it an exciting addition to the collection of boutique resorts across the region. Don’t miss out on the opportunity to explore these unique properties and indulge in the luxury they offer.

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