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November 12.2025
3 Minutes Read

The AI Revolution in Global Tourism: Insights from the UN Assembly in Riyadh

AI in global tourism discussed at an international conference

Charting a New Era for Global Tourism

The recently concluded 26th UN Tourism General Assembly in Riyadh marked a pivotal moment in the evolution of global tourism. With over 148 Member States present and the participation of 90 Tourism Ministers, the Assembly took a bold step forward by placing Artificial Intelligence (AI) and digital innovation at the forefront of its agenda. As the Secretary-General of UN Tourism, Zurab Pololikashvili, noted, this is not just about adopting new technology; it is about transforming the tourism sector to be more inclusive, resilient, and sustainable.

Why AI Integration is Key

The emphasis on AI is a recognition of its potential to revolutionize how travelers engage with the industry. Insights from EY’s report on generative AI illustrate its capabilities in personalizing customer experiences, enhancing operational efficiency, and streamlining communication. The UN Tourism’s Thematic Session highlighted the role of AI in attracting investments and empowering local communities around the globe. Moreover, emerging hospitality trends are increasingly pointing towards an AI-driven market where tailored experiences become the norm rather than the exception.

Smart Tour Brasil: Leading the Charge

A standout moment from the Assembly was the recognition of Smart Tour Brasil as the winner of the UN Tourism Artificial Intelligence Challenge. This accolade reflects the growing impact of innovative startups in steering the tourism sector's technological advancement. Companies like Smart Tour illustrate how agile, tech-focused businesses can drive progress within the industry, particularly in personalizing travel experiences and improving service delivery.

The Riyadh Declaration: A Roadmap for the Future

One of the key outputs from the Assembly was the Riyadh Declaration, which outlines a shared roadmap focusing on international cooperation, digital innovation, and the integration of AI within the tourism framework. This declaration sets a clear agenda to:

  • Encourage investments in digital infrastructure.
  • Address workforce skill gaps through education and reskilling.
  • Empower local communities through technology.
  • Enhance resilience and inclusivity in tourism economies.

These points emphasize a collaborative approach to tourism that seeks to harness local innovations and leverage global insights.

Leadership Changes and Future Aspirations

During the Assembly, Shaikha Al Nowais was appointed as the first female Secretary-General of UN Tourism, set to take office in 2026. This historic decision represents a shift towards a more inclusive stance within the organization. The Assembly’s discussions also generated pivotal decisions regarding institutional structures that promote cooperation between governments, focusing on regions like Africa and the Americas.

Visions of AI in the Hospitality Industry

The discussions around AI were not just theoretical; practical applications are already reshaping the hospitality landscape. Major trends indicate a shift towards hotel technologies that utilize AI for operational efficiency, personalized guest experiences, and sustainable practices. For example, leveraging AI in predictive analytics can significantly enhance hotel revenue management strategies. With better insights into consumer behaviors, hotels can more accurately set prices, optimize occupancy rates, and expand their client loyalty programs.

Global Trends and Local Insights

Your travel planning may perhaps incorporate a whole new perspective in light of these developments. Engaging with luxury hotels that prioritize sustainability through AI-driven management could become essential. Travelers might discover exclusive experiences curated by hotels that respond dynamically to guest preferences, which are informed by data gleaned from their past stays and current trends.

Get Ahead of the Curve

As artificial intelligence continues to evolve, its integration into travel planning and hotel management is only likely to deepen. Whether it involves utilizing concierge services powered by AI or accessing personalized hotel options through evolving platforms, the future of travel is being written today. To gain the most from your travel experiences and to stay updated on how these changes can benefit you, contact us today at www.sitinmyseats.com for more information or to book a free travel consultation!

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