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Ascott Brand Expands with New Signings
The Ascott Limited, a prominent player in the global hospitality market and the lodging arm of CapitaLand Investment, is making waves in the industry with its latest milestone. With 17,400 units now operational or in the pipeline, Ascott continues to demonstrate its commitment to luxury living, expanding across Asia, Africa, and the Middle East.
Growth in Diverse Markets
Over the past 16 months, Ascott has signed on 11 new properties, showcasing an impressive footprint that includes cities like Singapore, China, the Philippines, Malaysia, Indonesia, Kenya, and Vietnam. Notably, the Ascott Shenton Way in Singapore has become the brand's second property in the bustling central business district, designed to cater to the needs of both short-term and long-term guests with features such as wellness amenities and green terraces.
Embracing a Multi-Typology Model
CEO Kevin Goh highlighted the strength of Ascott's unique flex-hybrid operating model. Ascott's strategy allows for a seamless blend of transient short-stays and extended long-stays, providing adaptability to the dynamic demands of today’s travelers. With branded residences and hotels equipped with Meeting, Incentive, Conference, and Exhibition (MICE) facilities, Ascott is revolutionizing guest experiences while maintaining operational efficiency.
What This Means for Luxury Travelers
Affluent travelers seeking exclusive accommodations can benefit from Ascott's expansive offerings. The expansion into luxury residences, such as the upcoming Ascott Residences Batu Ferringhi in Malaysia, introduces a new dimension to luxury living. With a planned completion in 2028, this property will feature 99 residential apartments and promise upscale amenities tailored for discerning guests.
The Future of Luxury Hospitality
As economic uncertainties loom, Ascott’s innovative approach positions it to adapt proactively to market shifts. Whether guests are looking for lavish short stays or extended living arrangements, Ascott's diversified inventory ensures that comfort and luxury remain the top priority. For travelers in pursuit of unique accommodations and experiences, Ascott is a brand that exemplifies not only growth but a commitment to evolving guest needs.
For those planning their next luxurious getaway, Ascott's expanding portfolio of offerings is reason enough to consider a stay that blends comfort, luxury, and flexibility.
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