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Unlocking Opportunities in Branded Residences
At the Gulf & Indian Ocean Hotel Investors’ Summit (GIOHIS) 2025, Janeen Pickering, legal director at Clyde & Co, shared her insights on the emerging trends in the branded residence market. As luxury travel continuously evolves, developers are discovering innovative ways to provide unique and personalized experiences, redefining the essence of luxury living.
The Growing Demand for Branded Residences
Developers are increasingly recognizing the value of entering the branded residence market. With affluent travelers seeking bespoke living experiences, the potential to create luxury branded residences is unprecedented. Pickering advises that it’s essential for developers to not only focus on high-end luxury but to also explore opportunities that cater to a more diverse market.
Expanding Beyond Luxury: Key Insights
According to Pickering, it is not just about luxury anymore. The market is calling for inclusivity and accessibility in high-end offerings. As travelers become more discerning, they crave authenticity and a true sense of place, pushing developers to rethink traditional offerings. This shift opens doors for a broader range of price points without sacrificing quality or design.
What Developers Need to Consider
Pickering emphasizes crucial considerations for developers: understanding local regulations, engaging with community stakeholders, and creating flexible designs that align with evolving travel expectations. Such insights make it clear that entering the market is not merely about prestige, but about strategic planning and collaboration.
Conclusion: The Future is Bright for Branded Residences
With the evolving expectations of affluent travelers, branded residences are more than just luxury accommodations; they embody lifestyle statements and community engagement. For developers looking to jump into this expansive market, staying informed and adaptable is key. The insights shared by Janeen Pickering at GIOHIS 2025 illuminate the pathway forward, making it an exciting time for the world of luxury travel and hospitality.
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