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October 11.2025
3 Minutes Read

Why COMO's $300 Million Hotel Project in Melbourne Will Elevate Luxury Travel

Elegant modern hotel facade in Melbourne.

COMO Hotels Set to Redefine Luxury in Melbourne

In a significant move for Melbourne's luxury travel scene, COMO Hotels and Resorts is set to open its second Australian property, unveiling a stunning nine-storey hotel within the $300 million Carter Building on St Kilda Road. Slated for a grand opening in early 2028, this venture represents not only an expansion of COMO’s global portfolio but a transformative addition to Melbourne’s vibrant cultural tapestry.

A Closer Look at The Carter Building

The Carter Building, designed by renowned Kerry Hill Architects, is destined to be a landmark of luxury and sophistication. The COMO hotel will occupy the first nine floors, featuring a total of 102 meticulously designed rooms, including family suites that cater to the modern traver. Guests will be treated to an array of first-class amenities, such as a 20-meter lap pool, state-of-the-art fitness center, and a dedicated Shambhala wellness center—a hallmark of COMO’s commitment to wellness.

What Makes COMO Unique?

What truly sets COMO apart in the luxury hotel market is its holistic approach to hospitality, intertwining wellness, culinary excellence, and outstanding service. Olivier Jolivet, CEO of COMO, articulated the brand's ethos, highlighting Melbourne as the perfect city for its latest venture, rich in design, culture, and food. The new restaurant promises to echo the city’s diverse culinary scene, featuring a menu that aligns with COMO’s health-conscious philosophy.

The Melbourne Luxury Hotel Landscape

Melbourne's hospitality sector has seen a surge of new hotel openings, yet few have embraced the intimate luxury that COMO promises. While competition in the luxury hotel market increases, COMO aims to provide an experience that transcends mere accommodation. Luke McKie, director of Orchard Piper, emphasizes that this collaboration will redefine Melbourne’s hospitality landscape, offering guests understated, timeless luxury that deviates from fleeting trends.

A Community-Focused Development

More than just a hotel, The Carter Building encompasses 54 premium private residences, allowing residents to enjoy hotel-like amenities, blurring the lines between home and holiday. This community-centric approach ensures that both guests and residents feel a sense of belonging and connection to the vibrant Melbourne lifestyle.

Future Opportunities and Travel Trends

As international travel continues to rebound, luxury travelers are increasingly seeking unique, wellness-oriented accommodations that offer more than just a place to stay. COMO’s dedication to a holistic lifestyle aligns perfectly with these emerging trends, appealing to affluent travelers looking to rejuvenate and reconnect with themselves while exploring new destinations.

The Legacy of COMO Hotels

With 18 properties worldwide, including COMO The Treasury in Perth and luxurious resorts across the globe, COMO Hotels is a leader in the niche of high-end wellness tourism. This new establishment will further enhance its reputation, contributing to Melbourne's allure as a premier luxury destination.

Final Thoughts on COMO's New Venture

In an era where luxury travel is evolving and affluent travelers are discerning, COMO’s entry into Melbourne promises a noteworthy addition to the city’s upscale accommodation options. As the hotel space prepares for its 2028 unveiling, it stands as a testament to the growing demand for thoughtfully designed, wellness-focused places that cater to the sophisticated traveler.

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